Alanna Francis, Director of Marketing, Blue Fountain Media
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.