Taking the leap and marketing your business overseas could be the best decision you make this year. The economic outlook might be gloomy in the United States and Europe, but that’s far from true in the rest of the world. And for small to medium business owners, the internet is a relatively cheap way to [...]

I hit a big goal of mine – finally – just before 2011 ended. I finished writing the novel I began five or so years ago. When I say finished, however, what I mean is that the very first, very rough draft is complete, ringing in at just under 80,000 words. I am now the [...]

Each and every business focuses on its sales numbers.  Whether a company offers products or services, their ultimate success depends on how many people they can convince to invest in them.  While many believe that the executives in their ivory towers determine the daily success of a company, the people truly steering the ship are [...]

Starting a business can be one of the most challenging things that you can take on in your life. While the rewards of owning your own business cannot be matched in the corporate world, the hours worked and rollercoaster ride of highs and lows can often be extreme. One way to deal with the workload [...]

Think you need to be a big time player to deploy e-commerce video on your business’ website? Think again. Adding e-commerce video online is no longer the domain of top retailers. Shrinking costs and increasing benefits of using video is moving many smaller businesses to give the flexible and entertaining platform a shot. In fact, 73 [...]

A couple years ago, having a Facebook page devoted to your business would have been enough. Simply existing on the site had the ability to set one business apart from the rest. Times have changed, though. Boasting over 900 million accounts – both personal and business, Facebook has now gotten to the point where it [...]

You want to make the big deals and the big bucks. However, your hurdle is the fact that your looks and voice haven’t matured as much as your ambition has. You have the disadvantage that your potential clients and business partners think you’re a young cub, rather than a king of industry. Here are some [...]

We all want to do more things in less time. It’s a common theme throughout all of corporate America, and it even extends into professions like healthcare, education, and civil service. We can’t rely on the institution we’ve placed ourselves in to help us accomplish this goal. Rather, I believe we must rely on multiple [...]

Most start-ups know they can’t go it alone.  They hire consultants, bring in interns, and look into developing relationships with other companies who can increase their chances of success. Because of their desire to prove they can make it on their own merits, many entrepreneurs opt to work with agencies.  Although it’s appealing, developing this [...]

You’ve decided that you want to own your own business. You’ve got a great idea you’re sure will take off, and you’re pretty sure you have what it takes to become an entrepreneur. Whether you’d like to run a company on your own or with partners, your goal is to be a successful entrepreneur, and [...]

Every young entrepreneur has great ideas. They come all the time. In the shower, on the bus, while pouring milk into your cereal. When the idea arrives from somewhere in your soul, it is perfect. Your excitement rises as you realize it is exactly what the world needs – what the world has been waiting [...]

A new year is upon us and now is the time for your small business to break through the rut and get back on top. There has never been a better time to formulate a new marketing plan and put it into action. Why now? The answer is simple; the internet has expanded rapidly over [...]