Monthly Archives: March 2012
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Competition: A Choice Activity for Young Entrepreneurs

In the final days of March Madness, do you feel like your company is a Baylor or UNLV? Here's how to size up the competition and come out on top.
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On the Web, Personality Goes a Long Way

When competing online, offering a personal touch will only serve you.
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Fresh Ideas: Seven Marketing Tips from a High School Pep Rally

Even the seemingly pointless assemblies you had to attend in high school can offer some keen lessons to young entrepreneurs.
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How Guppy Treps Fared After a Swim in the ‘Shark Tank’

Here's a look at what happened to three companies once their young founders got investors to take the bait.
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The Risk-Averse Entrepreneur’s Guide to Startup Success

So you’ve got an idea for a small business. Congratulations! Now, it’s time to figure out how to make it one that survives and even thrives. Many would-be entrepreneurs are held back by fears of failure due to the risks …
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Seven Keys to a Profitable Small Business

Running a business, whether big or small, requires a type of leadership that taps into various areas of business expertise to bring together an all-around profitable business. Some companies excel in certain areas and bleed profits in others. It is …
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How to Break Your Business into the Next Tier

For business owners, leading a company to the next level can be one of the most exciting, and most frightening, steps of their career. The feeling is similar to the decision one must make between clinging to a life raft …
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How to Take a New Product from Just an Idea to a Business (Video)

Scott Hamlin, the founder of the innovative upcycling company Looptworks, shares his views on the importance of knowing who your customers will be, how you're going to distribute your product and what makes it meaningful and different.
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Hard-Wired to Belong: How to Instantly Create Brand Super Fans

In today's ultra-transparent and interconnected world, it's worth paying attention to how you can create super fans and get brand advocates working for you. Your ultimate goal is for your customers to identify so strongly with your brand that they'd …
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How to Win in Business? Know Thy Competitor

Competition can be a funny thing. Any business would love to be the top competitor in the game, but that means there are likely one or more competitors gunning for your spot. Whether you choose to enter the market to …
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A Plea to Startup Founders — Avoid This Syndrome

Founders almost always cite lack of money as the reason for failure, but if you look deeper, I believe the reason is more often about dysfunctional people and leadership. Sometimes it comes right back to the founder, in terms of …
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Fresh Ideas: 10 Ways to Win Over an Unsupportive Family as a Young Entrepreneur

It’s no secret that entrepreneurs often beget entrepreneurial children, but when entrepreneurs spring from employees, strife often develops. Entrepreneurs understand how the business of working for yourself works — and they’ve seen first-hand its benefits. But for people who’ve grown …
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Top Tips to Make Your Website SEO Friendly

There is a saying, "build it and they will come," but this definitely doesn't always apply to websites. The best way to get people to your website is to make sure it's search engine optimized. It can be a tricky …
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When You Think Quitting Is a Good Idea

You’ve got to know where you want to go if you’re ever going to get there. The truth is, and one that all productive people must realize and come to terms with, is that there will always be more opportunities …
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How to Make Your Email Marketing Work — 5 Keys for Success

Email marketing is a fantastic way to keep constant contact with various prospects or past clients as a way of staying top of mind when it comes time for your subscribers to act. Email marketing may seem simplistic enough on …
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5 Ways to Decrease Stress When Starting a Business

Starting a business can easily be one of the most stressful projects that you can take on in your life. With that being what it is, it is critical for many reasons to find ways to manage the high levels …
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12 Golden Rules of Email Etiquette

As with any human interaction there are a certain set of unwritten rules of etiquette. Not sticking to the basic etiquette of email can lead to annoyed friends or even get you in quite a bit of hot water at …
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The Big Mistake Businesses are Making with Pinterest

By now, most of us have heard the buzz about Pinterest and its incredible and continuous growth. So the next step is figuring out how we can get a piece of it and properly use it for our businesses. One …
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How to Finish What You Start

The only way you can finish one thing is to say no to other things. You have to say no to all the other books you could write in order to finish the one you already started writing. You have …
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7 Common Marketing Mistakes to Avoid

Sorry to say, but you're not likely to have a highly successful marketing plan right out of the box; there will probably be quite a bit of learning as your marketing techniques evolve. The message of your marketing plan should …
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9 Bad Habits That Every Entrepreneur Struggles With

After working with dozens of startup founders, I'm still amazed that some seem to be able to do the job easily and effectively, always in control, while others always seem to be struggling, out-of-control, and fighting the latest crisis.  I …
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5 Accounting Mistakes That Can Sink a Business

Running a small business means that the owner will likely be forced to wear quite a few different hats of responsibilities.  Owners frequently find themselves inevitably in the accounting role in hopes of saving money and many have a though …
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On Crowdfunding Sites, Age Doesn’t Matter

Websites like Kickstarter and IndieGoGo can help young entrepreneurs lasso funding when parents and banks can't.
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How To: Grow Your Business with Pinterest

If you haven’t heard, Pinterest is all the rage among the savvy social media set and now it's wending its way mainstream and helping entrepreneurs reach new audiences. If you thought your Facebook page and company Twitter account were enough …
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3 Keys for Nurturing a Performance Driven Culture

Running a small business requires an owner and operator to fulfill so many roles, sometimes all of them. Though it may not be top-of mind it is excessively important to have a happy and healthy work environment for yourself and …