Monthly Archives: February 2012
How to Manage Gender Discrimination in the Workplace
Facebook CEO Sheryl Sandberg recently stated at the World Economic Forum in Switzerland: "We reward men for being leaders, for being assertive, for taking risks, for being competitive; we teach women as young as four to lay back, be communal. …
Making Your Small Business Seem Bigger
Nobody can deny that owning your own small business is a challenging and rewarding experience. Sometimes though, you can feel like a tiny grain of sand on a large beach, especially when you study the habits of your larger big-business …
5 Tips for Finding the Right Office Space
As an entrepreneur, the process of finding an office space for your young business can be completely overwhelming. When you know what you want, it's too easy to jump over important steps in the search process and land yourself with …
Create Better Content Part 2: Before You Talk, Know Why You’re Talking
"The inherent tension in marketing is that companies always want to talk about themselves and what their products or services can do. Everyone else, meanwhile, only wants to know what those products or services can do for them. Creating content …
Cloud Computing: When Does it Make Sense for Your Business?
Never more will we worry about the crashing of a hard drive being the downfall of the very existence of our businesses. All of our hopes and dreams about technological security have been answered. Cloud computing has come to the …
Create Better Content Part 1: Before You Talk, Know Who Will Listen
This may seem like a simple idea, because it is. But many businesses launch a blog as a part of a miraculous online overall marketing strategy without figuring out the target market for their blog. You wouldn’t make that mistake, …
How Should Entrepreneurs Plan to Scale Their Businesses? (Video)
Tumblr's David Karp on two critical questions to answer when managing hypergrowth.
How Do You Know When It's Time to Sell?
As an entrepreneur, the idea of selling your business is likely to cross your mind at some point. Building your own business out of thin air with your own blood, sweat and tears can be quite an emotional process. And …
Be the Captain of Your Company's Ship: Changing Directions When Your Team is Sinking
Many businesses today are suffering from a terminal illness, and they likely don't even know they're sick. Because these companies are functioning well enough to get by, they don't believe they need the type of expertise required to diagnose a …
Pitching in the Big Leagues: Perfecting Your Elevator Pitch
Knowing precisely what you're going to say at the precise moment anybody asks, "So, what do you do?" will set you apart from most other businesspeople out there. As a salesperson or a representative of your business, frequently what you …
How Committed are You to Your Business?
The best intentions for a successful business do not necessarily guarantee a business that is actually successful. The responsibilities of starting a business don't simply end once the business has been started. The next important step is keeping that business …
5 Career Truths I Know Now That I Wish I'd Known Then
Remember that awkward phase you went through as a teenager? You were doing battle with acne on a daily basis, you spent six years waiting for the growth spurt that never came, and your braces nearly electrocuted you when you …
The Power of the One-Page Strategy
Creating a strategy for your small business can be one of the most important actions you can implement. It's your road map to success; but often times it's a step that gets pushed to the side. I was in a …
Young Entrepreneur Gabrielle Palermo on Growing a Social Business (Video)
Entrepreneur Magazine's College Entrepreneur of 2011 and co-founder of G3Box shares the challenges of growing the startup.
Real Investors Don't Sign Confidentiality Agreements
Entrepreneurs often get the advice from their lawyers and friends to always get a Non-Disclosure Agreements (NDA or CDA) signed before disclosing anything about their new venture. Most investors and startup advisors I know hate them, and refuse to sign …
Making a Difference with Social Entrepreneurship
Jumping into entrepreneurship at a young age is an exhilarating experience. You feel as though you can achieve anything you set your mind to. And for many determined young entrepreneurs, that’s precisely the case. However, is building a successful business …
4 Keys to Reining in Social Media Overload
Most businesses understand that they need at least some kind of social media presence nowadays. But what about those who are too deeply entrenched in Facebook status updates and tweets? Or those that can’t keep up with LinkedIn invites and …
Making Sense of the Application Landscape
New year, new toys. Consumer electronics, that is. I’m just getting back and reflecting on CES (Consumer Electronics Show), the largest tech geek kickoff of the year. This year I got the chance to see the new consumer electronics and tech …
Your Dream Will Die Without The Startup Essentials
I've noticed a great tendency among startup founders to ignore the essentials of business accounting in the early stages of their startup. Just because you are not profitable yet, doesn't mean you can skip the record keeping. In fact, just …
Five Mistakes to Avoid in Global Marketing
Taking the leap and marketing your business overseas could be the best decision you make this year. The economic outlook might be gloomy in the United States and Europe, but that's far from true in the rest of the world. …
10 Reasons You’re Not Reaching Your Goals; or, What I Learned from Writing a Really Crappy Novel
I hit a big goal of mine – finally – just before 2011 ended. I finished writing the novel I began five or so years ago. When I say finished, however, what I mean is that the very first, very …
