Monthly Archives: June 2011
Keys for Hiring Right Every Time
With unemployment at record levels in much of the US, help wanted ads are likely to receive massive responses. Reports of a thousand people applying for two open entry level positions and other amazing stories are commonly heard, and even …
Is Obsession Destroying Your Business From Within?
Entrepreneurs are regularly praised as the beating hearts behind their business creations. The fiercely driven, enthusiastic and determined individuals who simply couldn’t stand to see their ideas fail. Passion is always a positive trait. You can never have too much …
Identifying Your Best Customers – and What to do with Them
Who are your best customers? Are they the ones who spend the most? Are they the people who you enjoy dealing with? You might think this is a subjective question, but there is a methodical way to identify the customers …
4 Mantras to Personal Branding Success
Today's marketplace is constantly evolving. It's vibrant and dynamic, irrespective of the state of the economy. It's part-real, part-virtual. And this environment has been a breeding ground for independent-minded and independent professionals, making it incredibly important to stand out. Personal …
How to Effectively Communicate Value When Building a Business
Ever talk to a business owner or an entrepreneur about their business and they were not able to effectively explain what their business did? Maybe they went on and on trying to describe it and the explanation was simply not …
Young Entrepreneur Interview: Divya Gugnani of Behind the Burner
For anyone working in an industry that isn't their true passion, inspiration can be found in our talk with Divya Gugnani, entrepreneur, TV personality, author, and founder & CEO of culinary media brand Behind the Burner as well as Send …
The 7 Pillars of Digital Marketing
Formerly known as "The Six Pillars of Internet Marketing" and having undergone several stages of evolution over the past 10 years, the "7 Pillars of Digital Marketing" is a framework for the learning, strategy, budgeting, execution and analysis of the …
Young Entrepreneur Interview: Sanjay Dalal of Ogoing
What's the definition of a serial entrepreneur? If you look it up in the dictionary you might just see a picture of Sanjay Dalal, the subject of today's interview. Sanjay is the founder and CEO of Ogoing, a social network …
Ten Quotes from Entrepreneurs Looking to Fail
Every entrepreneur needs to be honest about their strengths and weaknesses, and realistic about their reasons for choosing the startup route. For any entrepreneur, even the best business opportunities, if entered for the wrong reasons, will likely fail. Some of …
6 How-to Tips for Opening a Brick and Mortar Office
There's no getting around it. Advances in technology have paved the way for new and exciting business opportunities in the virtual world. But not all businesses can or should be operated without brick and mortar offices. In fact, the depersonalization …
Young Entrepreneur Interview: Tiffany Krumins, Inventor of AVA the Elephant
Entrepreneurs in general are no strangers to overcoming obstacles. No matter how successful a business is, you can bet there were roadblocks and setbacks that had to be faced along the way. That's what makes so many entrepreneurial success stories …
Be More Productive: Cut the Mental Clutter
Mental clutter, like physical clutter, is distraction and reduces your ability to focus and get the work done. Mental clutter forces you to keep redirecting your brain to the task at hand. Mental clutter makes our productivity weaknesses – procrastinating, …
Young Entrepreneur Interview: Jason O'Neill of Pencil Bugs
If you're a kid or know a kid who is or wants to be an entrepreneur, you'll get a lot of inspiration out of today's interview. If you're an adult entrepreneur, you'll be surprised the lessons a 15-year-old can teach …
How to Recover, Rebrand, and Revive Your Business
As a brand strategy consultant for a few small companies, I've recently seen a worrisome trend growing progressively worse: business stratification. Typically businesses stratify for two reasons – sometimes they stratify for growth, but more commonly to prevent a collapse. …
Building an Online Business During Commercial Breaks
One of the biggest challenges many small business owners and entrepreneurs face has to do with time; there doesn't seem to be enough of it, and we always want more of it. Many entrepreneurs are still working the 9 to …
Looking Ahead: Developing Your Long Term Marketing Strategy
We hear about the importance of business plans all the time, and many entrepreneurs would never think of launching a new venture without one. Most startups carefully plan production, distribution and delivery, and even internal culture. When it comes to …
Renegotiating for Fun and Profit
Ok, maybe not fun, but definitely for profit! In an economy where prices are rising and consumers are spending less in many sectors, every entrepreneur needs to look at ways to increase net profits, and when possible, do so without …
Beef Up Your Blog Traffic in 30 Days or Less
By now, you know how important it is to have a blog, right? Whatever business you're in, blogging is a must. It helps you and your business in so many ways. Blogging can bring more traffic to your site, help …
Boy Mogul's Business is a Model for Success
Has your website crashed from too much traffic lately? It has if your name is Hart Main, a 13 year-old boy who recently started Mancans (scented candles for guys) in the family kitchen. Hart claims the idea came to him …
10 Keys to Staying on Track for Success
It's a question that's pondered and discussed a lot: Is there a "formula" for success? If you scout around a little online, you'll undoubtedly find a number of people who claim to have the formula — or secret, or plan, …
A Few Surprises on Which Entrepreneurs Succeed
We can all dream about what it takes to make our startup a success. From recent survey feedback, it seems evident that the urban legends leading to success are wrong. The average entrepreneur is not the one who dumped a …
