Monthly Archives: November 2009
Identify Your Unique Selling Point
It’s simply not good enough to spend a lazy Saturday afternoon turning over marketing ideas in your head and doodling over your unique selling point on a scrap of paper. As entrepreneurs, if we are all honest we have certainly …
Where Can You Advertise for Free?
Have you noticed how the word "free" is often treated as a dirty word, a four letter troublemaker that those self-appointed guardians of your e-mail account toss into the spam folder? Those powers that be want to tell us that …
Give Customers an Easy Path to Payment
As Internet marketers, we spend a great deal of time and effort trying to seduce people to enter our sales funnel by one way or another. We are always looking for ways to streamline this process and to make it …
Profile on Simon Calver
"In a small business you don’t have the time to carry people or constantly work through mistakes and issues. Find a problem, fix it and move on. That’s a mantra that anyone in business should follow," – Simon Calver. Those …
Key Times for Market Analysis
Few entrepreneurs are lucky enough to stumble upon a market that is largely untapped, that represents a solid and repeatable stream of income without too much effort or is represented by passive competition. Almost all of us will need to …
6 Steps to Capture Reviews After Purchase
Social proof is ever so important for e-commerce retailers, as a "feel-good" barrier stands tall between your site and the folks at the other end of the keyboard. Your offer may look tempting and you may have designed your site …
Interview with Sanjay Sabnani of CrowdGather
This week I was lucky enough to interview Sanjay Sabnani. Sanjay is the CEO of CrowdGather. He has been an active proponent of message boards since 2002, when he acquired General Mayhem, his first message board community. Adam: How did …
Profile on Chad Hurley
"It's about creating new market opportunities. Giving users new ways to be creative…We see our technology as a platform for other things" – Chad Hurley. Like many other concepts that we now take for granted as part of our everyday …
How to Find a Great Business Partner
Every new business goes through phases, some representing expansion (hopefully, often) and some contraction and as these phases unfold your business can fluctuate in size and require different resources. Sometimes, the business will get to a certain plateau and seem …
Five Bleeding-Edge Tools to Sharpen Your Online Business
There has never been a better time to be an entrepreneur, especially when it comes to online business. The Internet has become the great equalizer, allowing anyone with a business plan to equally prosper, so long as they are willing …
Be Remarkable and You Will Get Noticed
In this grand old world of search engine optimization, technicians, advocates and clients alike all tend to get caught up in the terminology, the latest analysis of the Google "slap," an interpretation of the most complex algorithms and the tactics …
Interview with Robert Castaneda of CustomWare
This week I caught up with Robert Castaneda, founder of CustomWare Asia Pacific, for an interview. Robert started CustomWare in July 2001, just before he left university. Eight years later the company has over 70 staff, offices in Sydney, Melbourne, …
Profile on Mark Zuckerberg
"The biggest risk you can take is to take no risk" – Mark Zuckerberg To be classified as one of the world’s most influential people at the age of 24 is quite an achievement. Most people of that age are …
Protect Yourself When Writing References
There was a time when human interaction seemed to be a lot simpler, when we were able to pass our opinions back and forth and consummate agreements on a handshake, without fear of any protracted legal ramifications. Those days are …
8 Pitfalls to Avoid When Using Social Media for Marketing
Social media is in the process of rewriting many marketing textbooks and is being hastily added to the curriculum of many business-oriented schools of education, complete no doubt with many footnotes, asterisks, disclaimers and question marks. A business must be …
Interview with Jake Nickell
For this week’s interview I was lucky enough to catch up with Jake Nickell. Jake is the founder of Threadless, a t-shirt design community where users submit designs, community votes, and staff choose between the most popular design Adam: You …
Emptyspaceads
EmptySpaceAds.com super-charges your ad revenue by automatically detecting empty space on your website and gently placing more of existing ads in it. On average, we increase ad revenue between 4 to 7%, some customers see boosts of 15%.
Vote for Art
VoteForArt.com, a new startup backed by the large apparel company David Peyser Sportswear(owner of brands such as Weatherproof and MV Sport). Vote For Art will be similar to Threadless but with a collegiate focus. For our first major contest we …
Kovati
Kovati is a leading SME private investment firm, based in London, investing in companies across all sectors and at all stages, from seed to long-established businesses.Kovati follows Mikael Anderson's, founder and CEO, ethos of investing in people rather than ideas, …
Profile on Vera Wang
"Don’t be afraid to take time to learn. It’s good to work for other people. I worked for others for 20 years. They paid me to learn" – Vera Wang. Vera Wang fully understands that life is all about a …
How to Find the Right Financial Planner for You and Your Business
Financial planning seems to be more important than ever these days. Few would have imagined the catastrophic changes that we are seeing all around us, the "too big to fail" failures and the highly publicized fraud cases. Many people and …
