Monthly Archives: June 2009
"When You Are Led By Values, It Doesn't Cost Your Business, It Helps Your Business." – Jerry Greenfield Of Ben And Jerry's.
Ben Cohen and Jerry Greenfield have ice cream in their veins. These two unlikely entrepreneurial heroes rose to pop culture status by following different paths. Jerry is more of the joker, always ready with a quick quip, who landed his …
The Most Common Errors When Writing A Business Plan
The thought of compiling a formal business plan can be quite daunting to the entrepreneur. Many of us see ourselves as the creative type rather than the formal intellectual and we might have an inbuilt tendency to try and fly …
Why word of mouth is still the best form of marketing
Word-of-mouth is certainly the best form of marketing available. In a recent study by the authority site emarketer.com, it was shown that fully 53% of online traffic comes from word-of-mouth  recommendations and referrals made by others.
Interview with Darren Rowse
This week I was fortunate to catch up with Darren Rowse for a great interview. Darren Rowse is perhaps the most famous full time Blogger in the area of helping other bloggers add income streams to their blogs. www.Problogger.net Adam: …
You cannot delegate entrepreneurship – if you are going to make mistakes make them yourself. — Sir Stelios Haji-Ioannou
If any of you have flown easyJet, stayed in an easyHotel, or rented an easyCar, then you know this serial entrepreneur. Sir Stelios Haji-Ioannou defines the entrepreneurial spirit, both by his success in developing businesses and in giving back to …
Why a great logo design is key to your business
First impressions are everything. We know this from our daily life experience, where we are constantly discovering new people, places, products and services and making instantaneous, subconscious, assumptions. When it comes to your business, one of the first impressions that …
How to make Pay Per Click Marketing a success
Books have been written about it. And I mean big, thick books… Pay-per-click marketing, as best perfected by our Californian friends at Google, is touted as one of the most effective forms of online advertising. It’s quite a simple model …
Interview with Bobby Chang
This week our interview is with Bobby Chang. Bobby Chang is the COO of Rapidshare.com, one of the worlds most visited websites, with an Alexa ranking of just 15! Adam: You have had considerable success with the launch of RapidShare …
"After the idea, there is plenty of time to learn the technology." – James Dyson
Sixty-two-year old James Dyson is unlike others who can be classified simply as inventors and creators. He is not too wrapped up in this to forget the company’s bottom line and this is reflected in his considerable corporate success. Dyson, …
The keys to a great PR campaign
Much has been written about the ways to write a “killer” press release. You can get advice about form, formats, the title, the heading, the various technical specs – such as city of announcement, date and time – and even …
Essentials For Turning Sales Page Visitors Into Clients
While getting traffic to your website is important, the most essential goal is turning that traffic into sales. If visitors are not buying your products or service, then it's time to evaluate your website. There may be some roadblocks on …
Interview with Tony Hsieh
We are really excited to have caught up with Tony Hsieh from Zappos.com Tony Hsieh is the CEO of Zappos.com under his leadership, Zappos has grown gross merchandize sales from $1.6M in 2000 to over $1 billion in 2008 by …
I Knew That What I Was Building Would Be Very, Very Valuable — Kevin Ham
He is known as the man who owns the Internet because of the sheer volume of web domains under his ownership. But I think you will find that Kevin Ham’s path to entrepreneurship is an interesting one and his ambitious …
Analyzing A Competitor's Website
Knowing as much as you can about your competition enables you to better position your company to succeed. Since so much of today’s business is done over the Internet, evaluating how your competitors position themselves online will reveal valuable information …
How Web Page Content Is Key To SEO Success
Based on the habits of online visitors to a website, many company websites are in for a makeover. It used to be that businesses would put all their resources into their Home Page, applying all the bells and whistles necessary …
Interview with Tyler Cruz
This week we were lucky enough to catch up with Tyler Cruz! What started as an assignment at school now earns Tyler Cruz 6 figures a year. He runs over a dozen websites, and has sold domains for as much …
Making A Mistake Once Is Called Learning. Making It Twice Means You're Not Learning – William Brett Wilson
Here we have Part 5 of 5 in our Canadian Dragons series. It has been quite a journey through the lives of these amazing entrepreneurs. We hope you enjoyed it! Wilson has had his share of mistakes on his way …
The Essential Marketing Action Plan
If there's one lesson all entrepreneurs have learned over their years in business, it's the importance of a marketing plan. What your business is, who your target audience is and how you attract your target market are essential elements to …
